Ippei Naoi/Moment/Getty ImagesThe first time I saw the phrase “aura farming,” I was scrolling Instagram late at night and some woman had made a short reel of herself doing things like baking bread, watering plants, stacking books on a bookshelf — you know, cozy things. Like she was creating this little space for herself to fulfill her #cottagecore dreams. Digging deeper into the term “aura farming,” I found a viral “boat dance” inspired by an 11-year-old Indonesian boy who became internet famous for his incredibly cool dance moves he performed on a racing boat during a traditional Indonesian f...

2 weeks ago

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