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Mon - Fri 8:00 - 6:30
On HALO — Aug 02, 2025
Feat. Diotima, Sandy Liang, Luar + Christopher John Rogers (and more!)
Going gray and skipping your coloring appointments may sound like the low-maintenance way to go, but it actually requires a little more work than that...
Removing body hair is far from a new idea. Women in classical Rome used tweezers, creams, and pumice stones to eradicate the majority of their body ha...
Women’s hats are having a moment. Not the sort of hat one might wear to church or the feathered fascinator you wore to the last royal wedding, but jus...
Countless cosmetic procedures, from Botox to collagen injections to the more invasive facelift, are available. But would you be on board if you could...
For women over 40, summer is both a celebration and a recalibration. It’s a time to feel lighter, freer, more connected to ourselves—but it can also m...
At Prime Women, we’ve been writing for and about women over 50 for over a decade. And one thing has been true since day one: Hair content is queen...
5 days, 17 celebs, so much Olaplex
Best friends Suki Waterhouse and Poppy Jamie on Biologique Recherche, 10,000 daily steps, and giving gratitude
With a probiotic rec to fight rosacea, under-the-radar tubing mascaras, and a masseter treatment that's not Botox
Catching up on July? I’m sharing the most popular blog posts and reader favorites from the past month, plus the top-selling finds from Amazon Prime Da...
Looking for simple, chic summer outfits you can actually wear? These easy looks are perfect for everyday style—whether you’re running errands, meeting...
