In a sweeping change for the nation’s largest retailer, Walmart U.S. will eliminate synthetic dyes along with 30 ingredients from its private food labels. In-house brands Great Value, Marketside, Freshness Guaranteed and Bettergoods will undergo what is one of the largest retail brand overhauls ever and the first for a major retailer, according to the company. "Our customers have told us they want products made with simpler, more familiar ingredients and we’ve listened," said Walmart U.S. CEO John Furner. The revamp is across multiple categories online and at the retailer's more than 4,500 sto...
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