Usain Bolt has long been one of Jamaica’s most recognizable global icons. Now, he’s officially representing the island in a new capacity.
The Jamaica Tourist Board first named the eight-time Olympic gold medallist as the country’s Global Tourism Ambassador, unveiling the announcement during its 70th anniversary celebration at Devon House in Kingston. Now, Bolt is headlining a major new campaign.
“For me, it’s always an honor to represent my country,” Bolt said. “I’m looking forward to making an impact, as always, [and] to put Jamaica ‘to the world.’ I will try to represent the coun...
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