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This fast-growing chain says ‘no discounts’ – and it’s paying off

On HALO

1 day ago

Cava sets itself apart from rivals with a unique strategy: No discounts.The Mediterranean chain, which has launched hundreds of locations nationwide since its founding nearly a decade ago, is sticking to this strategy, maintaining that it doesn’t need discounts to generate short-term traffic.Co-founder and CEO Brett Schulman told FOX Business that companies can get into a "short-term trap" of throwing discounts to drive transaction growth in the short term. Public companies, he said, feel pressure from the market, which can make it tempting to chase quarterly results by offering discounts just...

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