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The World Feels Like It's Ending, But We Still Need Some F*cking Whimsy

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2 days ago

Olga Pankova/Getty ImagesPart of my job is keeping track of what’s trending, and, specifically, what people are searching for. And trust me when I tell you that the search data never ceases to amaze me. Google intel can get weird. So it shouldn’t have surprised me to discover that the word “whimsy” is at an all-time search high, or that “year of whimsy” is apparently a top breakout search in the past month. But for a minute, it threw me. After all, looking around, the state of the world is about as far from whimsical as you can get.Yet, people are actively searching “how to add more whimsy to...

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2 days ago
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