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The ‘Stranger Things’ Finale Highlights How Brands Should Prepare For Viral Moments

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Netflix/Getty As people’s experiences with pop culture continue to get more and more splintered, it may feel like it’s harder for a moment to really break through on a broad level. But, mass attention moments still happen, most notably with the recent Stranger Things series finale. The show has become known for highlighting classic hits and the pattern after the fact is typically the same from the music world’s perspective: Artists and songs featured on the soundtrack surge overnight, discovery among Gen Z listeners spikes, and there’s sustained engagement across social media and streamin...

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