Key Aspects: Royal Caribbean Group will launch its Points Choice rewards program on January 30, 2026. The new program allows guests to apply loyalty points to any of its three brands. A points table shows the exchange rates between the brands. As promised, Royal Caribbean Group has revealed details of its new Points Choice rewards program, which was announced in late 2025 and spans its three brands, Royal Caribbean, Celebrity Cruises, and luxury line Silversea Cruises. Under Points Choice, which takes effect on January 30, 2026, members of Royal Caribbean’s Crown & Anch...

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