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Cracker Barrel co-founder says CEO 'knows very little' about the company following $700M rebrand failure

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1 week ago

Cracker Barrel co-founder Tommy Lowe is speaking out against the company’s current leadership, accusing its CEO of being out of touch with the Southern-country themed chain’s loyal customer base.In an interview with FOX Business, Lowe, 93, criticized Julie Felss Masino — who previously served as president of Taco Bell and Mattel before taking over as CEO in 2023 — for pushing changes he believes run counter to the restaurant’s roots."Taco Bell is not Cracker Barrel," Lowe told FOX Business. "… She knows very little about Cracker Barrel's operation — the history, the food. The idea she's come u...

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