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Cracker Barrel CEO Julie Felss Masino and the new logo controversy: What to know

On HALO

7 hours ago

Cracker Barrel CEO Julie Felss Masino is in the spotlight after unveiling a new logo that left longtime fans reeling.Cracker Barrel unveiled its text-only logo on Wednesday, which dropped the image of a man leaning over a barrel that was a longtime staple of their branding. Cracker Barrel’s original 1969 logo featured only text. The now-familiar imagery was added in 1977 and has remained until this week’s redesign.The new logo received fierce backlash on social media as users trashed the rebranding as "generic" and likened it to "brand suicide."CRACKER BARREL EXECUTIVE INSISTS RESTAURANT REMOD...

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7 hours ago
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