For years, the internet sold us the idea that connection doesn’t have to be local to be meaningful. Your people could live anywhere: in a Discord server, a group chat of far-flung friends, or a TikTok comment section. Geography was optional.
Now, more people are turning toward the ones physically closest to them: the neighbor down the block, the parent from the playground, the person whose wifi shows up in your network list. It’s not just about wanting connection; folks are looking for support. Childcare is expensive. Rent and groceries are high. Climate emergencies are more frequent...
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