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2 hours ago

Why Are We Obsessed With Finding Needoh Toys For Our Kids?

If you have a kid or are on social media, you’ve probably heard of Needoh. The squishy sensory toys, most popularly in the shape of an ice cube and incredibly soft and pliable, have gone viral in recent months — and they are gone from store shelves. Every day, there is a mom in my local Facebook group begging other moms to share where they’re finding Needohs. “It’s all my kid wanted in his Easter basket,” one mom writes. “I can’t find them anywhere.”Other parents give squishy substitutions, suggesting she look at Five Below or even Ace Hardware to find them. “You really have to hunt for them,”...

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2 hours ago
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