Walmart gives Great Value its first refresh in over a decade, spanning thousands of products

Walmart is giving one of its most recognizable brands a fresh look for the first time in more than a decade.The retail giant announced Wednesday that it is rolling out a sweeping redesign of its flagship Great Value label, spanning nearly 10,000 food and household products. The effort marks the brand’s first full refresh in over 10 years and the largest private-label update in Walmart’s history."Great Value has earned customers’ trust over decades, and while the brand is getting a fresh, modern look, what’s inside isn’t changing," Scott Morris, senior vice president of private brands at Walmar...

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