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How a Grabbing Latte Inside Stores Powers Gen Z Experiential Retail Growth

Stage: Building · Momentum: High · Forecast confidence: Moderate The cafe next to the handbag display isn’t a coincidence. It’s strategy. Retailers from Coach to Uniqlo are wiring coffee counters into their stores to pull in Gen Z shoppers, extend dwell time and keep customers tied to the brand between big-ticket purchases. The model, part of a broader trend towards experiential retail, is spreading fast enough that the next 12 months should tell us how far it goes. What’s Happening Coach opened four locations of The Coach Coffee Shop in 2025. Uniqlo launched its first U.S....