The rum world may not be “The Wild West” when it comes to standards, practices, and authenticity, as I once asserted. (Richard Seale at Barbados’ famed Foursquare Distillery schooled to think differently.) At the same time, though, the rum world is replete with gimmicks and marketing subterfuge. Undersea aging, celebrity ties, funky bottles, X-rated overtones… Various rum producers employ shtick like this to dress-up what invariably amounts to sub-par blends. You know, in an effort to seduce you into buying them. This brings us to Goslings Spirited Seas… Goslings’ Good Name Now Goslings isn’t...

3 weeks ago

On HALO