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Chipotle CEO allegedly suggests company would keep raising prices and 'lean into' customers making over $100K

On HALO

1 week ago

Chipotle CEO Scott Boatwright suggested in leaked audio that the company would begin focusing on customers who make more than $100,000 per year, indicating further price hikes.During a recent earnings call, Boatwright said 60% of customers earn more than $100,000 a year and that he wants to "lean into that group in a more meaningful way.""We learned that 60% of our core users are over $100,000 a year in income, in average household income. That gives us confidence that we can lean into that group in a more meaningful way — to really drive meaningful transaction performance in the year," he sai...