Alex Cooper Is Shutting Down Unwell Beverages After Less Than 2 Years: Report

Alex Cooper is reportedly shutting down her drinks brand, Unwell Beverages, less than two years after entering the marketplace. Bloomberg reported on Thursday, August 13, that Cooper’s company will release new Halloween-themed drinks later this year before ceasing “production across all of the brand’s line of beverages,” citing sources familiar with the situation. Target, Unwell’s main distributor, is selling through its stock, according to the outlet. Cooper and Nestlé launched Unwell Beverages as Unwell Hydration in early 2025, initially selling hydration and recovery dri...

2 weeks ago  •  On HALO