The activist sportswear brand XX-XY Athletics saw a year-old ad explode in viewership over Super Bowl weekend, leading to sales tripling compared to a normal weekend for the brand. The "real girls rock" ad, which premiered in February 2025, was the brand's second full-length commercial, and initially garnered traction when it was shared on social media by "Harry Potter" author and women's rights activist, J.K. Rowling. CLICK HERE FOR MORE SPORTS COVERAGE ON FOXNEWS.COMBut then, this past weekend, founder Jennifer Sey and the company decided to recirculate the ad, and it went viral again, incre...

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