A digital health company became an insurance carrier under the thin veil of a product launch

By DEEKSHA HEGDE How to spot a fundamental business model shift from a mile away, long before the PR calls it a product launch or market expansion. In April 2026, Progyny, a fertility and family building benefits administrator, announced Progyny Select, a supplemental health plan for small and mid-size employers (100-1,000 employees). “Pooled-risk” got me curious: did they cut a deal with an insurance carrier to back the product, or had they taken on insurance risk themselves? Until now, Progyny had only served large, self-insured employers (1,000+ employees) as a third-party adm...

3 weeks ago  •  On HALO