Earlier this month, the real-estate listing site Zillow ended a subtle social experiment. In 2024, they began to embed climate risk data directly in their property profiles, scoring a home’s future risks from flood, wildfire, wind, heat, and air quality on a 1-to-10 scale.
Say you are looking for a home in your budget for your growing family, and you find the perfect three-bedroom Cape Cod house — but it’s close to a shoreline. Zillow’s property listing might show that it has a nine out of 10 flood risk score. Depending on your personal risk tolerance, that might rule out the house...
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