Nearly 15 years ago, in a galaxy not so far away, Volkswagen and Star Wars joined forces for an iconic Super Bowl ad, “The Force,” and fans are still talking about its impact. The commercial initially aired on February 6, 2011, in support of Super Bowl XLV, and what began as an ad to sell the Volkswagen Passat became a masterclass in marketing while reminding viewers to tap into their own childlike wonder every now and then. The ad featured a young boy (played by Max Page) in a Darth Vader costume trying his hardest to use the Force on household items like the washing machine and a baby doll....

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