Keeping up with content creators used to mean watching Charli D’Amelio’s dance moves and Alix Earle’s Get Ready With Me videos. But lately, it feels like there’s a darker side to the world of influencing. In March, TikToker Joshua Blackledge died by suicide at 16. In June, SaveAFox Rescue YouTuber Mikayla Raines took her life at 29. The list, unfortunately, goes on and on. So what is happening? One possible answer is the evolution of the term “influencer.” It used to be synonymous with people like Emma Chamberlain and Addison Rae, who had millions of followers and reach that had grown beyond t...

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