Frito Lay Artificial colors, artificial flavors, additives, enriched flours and multi-syllabic unidentifiable ingredients are out – natural, organic and non-GMO, in. Cue Frito Lay, not late to the party, but right on time – their own “Simply” line of “healthier” iterations of their snack staples has existed for years. Re-iterated or re-branded, the NKD line from Frito Lay proclaims that the artificial dyes and seasonings have been nixed, and the MSG stripped, but the flavor and tastiness remain. At Uproxx, we are always game for any new product lines, GMO-laden or not. Being huge fans o...

9 hours ago

On HALO