We curate everything today: our news, entertainment, and media choices, dates, ride sharing, and even our coffee.
At Starbucks, I watch people curate their coffee. A customer orders a “venti iced skinny vanilla latte with sugar-free syrup, extra shot, light ice, with oat milk.” Behind them, five more people wait with equally complex orders. Coffee temperature, foam density, cup type—everything customized to perfection.
Our grandfathers drank coffee, too, but, they’d be appalled listening to today’s generation order a simple cup of coffee.Their generation drank two kinds of coffee:...
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