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Target beefs up protein, supplement offerings, capitalizing on weight loss drug trend

On HALO

3 days ago

The rapid adoption of GLP-1 weight loss medications — drugs like Novo Nordisk's Ozempic and Wegovy and Eli Lilly's Zepbound and Mounjaro — is reshaping how Americans eat and shop. It's also changing how major corporations do business. From new product lines to expanding certain categories, companies are trying to capitalize on the lifestyle shifts prompted by the popular drugs."We're like at the tip of the iceberg in terms of what I think this is going to mean for how it changes consumer behavior," Lisa Roath, Target’s chief merchandising officer of food, essentials and beauty, told FOX Busine...

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3 days ago
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