A plant-based salmon filet from Toronto startup New School Foods. | Jo-Anne McArthur/We Animals
Throughout the 2010s, eating less meat and embracing plant-based food was — to many Americans — aspirational.
Large swathes of the public told pollsters they were trying to cut back on meat, lots of schools and hospitals participated in Meatless Monday, A-list celebrities dabbled in veganism, and venture capital investors bet big that plant-based meat products, like those from Impossible Foods and Beyond Meat, were the next big trend in food.
And for good reason. People were concerned abo...
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