Key Aspects:
Norwegian Cruise Line announced a new brand identity and national campaign.
The campaign revives the cruise line’s 1990s tagline, “It’s Different Out Here.”
A new “For All Maritime” television commercial will reposition the cruise line as it sails into 2026.
When Norwegian Cruise Line quietly swapped its familiar blue logo for black across its website and social media channels earlier this month, cruisers noticed immediately.
The change, rolled out on platforms including Facebook, Instagram and X, sparked a wave of online speculation about what the cruise line wa...
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