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New Cracker Barrel logo sparks backlash as ex-longtime worker says it erodes nostalgia

On HALO

4 hours ago

Cracker Barrel has found itself at odds with its fans after removing "Uncle Herschel" from its logo. The company unveiled its revamped text-only design, sparking backlash and sinking its stock price.The original 1969 logo was also text-only, but the 1977 addition of the now-iconic imagery became a staple of its branding.While fans worry that the rebranding is a symbol of larger cultural changes in the company, Cracker Barrel CEO Julie Felss Masino downplayed the criticism in an interview with "Good Morning America." Masino said in the interview that the feedback was "overwhelmingly positive."...

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