Instacart is using AI-enabled pricing experiments that are substantially raising the prices of identical products for different customers, according to an investigation by Consumer Reports and Groundwork Collaborative. By comparing shopping carts of consumers who were instructed to buy the same products on the platform at the same time, researchers found that in some cases the price difference was as high as 23%.Lindsay Owens, the executive director of Groundwork Collaborative, told FOX Business that because of these discrepancies, a family could unknowingly be paying an extra $1,200 extra a y...

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