Dine Brands' latest strategy goes beyond menu revamps, restaurant redesigns and social media campaigns, according to its CEO John Peyton.Instead, the company is focused on strategically combining its morning-focused brand, IHOP, with its evening-centric one, Applebee’s. The goal is to create a dual-branded model that allows it to capture and serve customers throughout every daypart – breakfast, lunch, dinner and late night – in a way that, as Peyton puts it, "no other restaurant company can."By merging Applebee’s and IHOP under one roof, Peyton told FOX Business that it had created a more prof...

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