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Iconic children's toy brand goes high-tech to bring creations 'to life' without screens

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LEGO is pushing beyond its traditional building blocks with a new screen-free technology designed to make children’s creations react, move and respond during play.The company introduced the innovation Monday at CES 2026, the annual consumer electronics trade show in Las Vegas, where it showcased how embedded technology can bring physical LEGO builds "to life" without phones or tablets.The new LEGO SMART Play platform integrates sensors and interactive elements into select bricks and figures, allowing creations to produce sounds, lights and effects based on how they’re assembled and used.LEGO s...

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