An ICE promotion at a major hiring event on August 26, 2025, in Arlington, Texas. | Ron Jenkins/Getty Images In the last year, ICE has doubled in size – which is all part of President Donald Trunp’s agenda to turbocharge the government’s mass deportation efforts.  Key takeaways ICE is pursuing a “wartime” recruitment strategy to rapidly expand the agency, using aggressive messaging that draws inspiration from memes and video games. Internal documents show the agency is targeting specific audiences through geofenced ads, framing immigration enforcement as a patriotic, combat-li...

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