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David Beckham explains why his Bank of America sports deal isn't your traditional sponsorship

On HALO

2 days ago

Sir David Beckham considers himself "one of the lucky ones." Now, the soccer legend is partnering with Bank of America in a multiyear initiative designed to give more children access to sports, coaching and opportunity — a mission fully unveiled this week at the World Economic Forum in Davos."I feel very lucky to be in partnership with Bank of America, and more importantly, in partnership with Brian [Moynihan], because we first met here last year and we spoke about the initiatives and what Bank of America really want[s] to bring into this moment," Beckham told FOX Business' Maria Bartiromo."An...

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2 days ago
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