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Cracker Barrel’s turnaround hits early snags; CEO warns recovery will 'take time' after rebrand fiasco

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2 days ago

Cracker Barrel warned during the company's earnings call on Tuesday that its turnaround is moving at a slower pace than hoped after the company was mired in controversy over the summer after an attempted rebrand angered consumers.Cracker Barrel CEO Julie Masino acknowledged that first-quarter results "were below our expectations amid unique and ongoing headwinds" that "our recovery will take time," as the company's teams work to regain momentum."As you are all aware, the past few months have been difficult for Cracker Barrel and for our 70,000 team members around the country. And while many of...

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2 days ago
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