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Cracker Barrel’s loses $143 million in market value after woke brand fiasco

On HALO

12 hours ago

Cracker Barrel investors are still taking a cautious tone despite the restaurant chain’s mea culpa on Monday over its brand remake, which was quickly labeled woke, alienating core customers. Shares ended the session fractionally lower but have lost over 10% since the announcement last week, erasing over $143 million in market value, as tracked by Dow Jones Market Data Group. By comparison, the S&P 600, the benchmark which includes the restaurant chain, has gained over 2.4%. While the larger S&P 500 is off 0.07%. "If the last few days have shown us anything, it’s how deeply people care...

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