Mon - Fri 8:00 - 6:30

Because everything affects our health, life, and legacy.

Business

Article Image Business

Cracker Barrel's logo backlash: The cost of major branding mistakes

On HALO

4 hours ago

Less than a week after the Cracker Barrel CEO appeared on "Good Morning America" and made the rounds celebrating the company’s new logo, the restaurant chain known for its old-time feel, southern dishes and eclectic gift/candy store, now admits it made a mistake.Julie Masino boasted that the reception she received was very positive and claimed that during a meeting with Florida location managers, the top question asked of her was, "'How can I get a remodel, when can I get a remodel, and how do I get on the list?'"CRACKER BARREL ADMITS IT ‘COULD’VE DONE A BETTER JOB' AFTER NEW LOGO BACKLASHFoll...

HALO NEWSLETTER

Join HALO today and unlock this story instantly — It's Free

4 hours ago
On HALO

Opinion and Comments