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Business

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Cracker Barrel joins Bud Light, Target in branding backfires

On HALO

4 hours ago

Cracker Barrel's $700 million rebranding effort is joining a list of corporate missteps that have sparked public backlash. The public outcry is centered on Cracker Barrel's new logo, which includes a modernized version that no longer features an image of a man resting on a barrel that had been a defining symbol of the brand for nearly 50 years.In recent years, several major companies have faced backlash over high-profile business decisions, from Target’s retreat on diversity, equity and inclusion (DEI) initiatives to Bud Light’s partnership with transgender influencer Dylan Mulvaney.The moves...

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