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Cracker Barrel dumps consulting firm Prophet after major rebrand backlash from customers

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5 hours ago

Cracker Barrel is ending its partnership with Prophet, the consulting firm behind its failed rebrand.The chain faced intense backlash after unveiling a new logo and redesigned stores that longtime fans said stripped away what they loved most about the brand.Cracker Barrel’s restaurants, long known for their kitschy Americana décor, were recast in a style critics called drab and soulless.The uproar grew after the company dropped its iconic logo of an elderly man leaning on a barrel.CRACKER BARREL ANTI-WOKE CRITICS SLAMMED AS UNINTELLIGENT BY BOSTON GLOBE FOOD CRITICA March press release said Pr...

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