British automaker Aston Martin launched a multiyear partnership with Tom Holland's non-alcoholic beer brand. With the partnership, Holland's brand, Bero, will become a prominent feature across core elements of the Aston Martin brand, including collaborative content and global events. There will also be collaborative products, though the companies haven't yet specified what those will be.Bero CEO John Herman said the Aston Martin brand "exemplifies performance, British mastery and craftsmanship" and that the company is seeking to "create experiences for people who seek an enriched lifestyle."  ...

1 hour ago

On HALO