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American Eagle boosts forecast after strong lift from Sydney Sweeney ad campaign

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53 minutes ago

American Eagle stock jumped on Wednesday after the retailer boosted its sales forecast as the apparel company continued to see traffic increase following its viral Sydney Sweeney jeans campaign.The company's stock is up 136% over the past six months, with a roughly 50% gain in the last month and 19% rise in the last five days. That run was spurred by the release of American Eagle's "Great Jeans" ad in July that featured Sweeney. It also had a high profile campaign with NFL star Travis Kelce's Tru Kolors clothing brand.American Eagle now expects holiday quarter comparable sales to grow between...

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53 minutes ago
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