Getty As we continue to unpack year-end YouTube data around Warner Music Group artists (who UPROXX exclusively represent in deals for channel sponsorships), we wanted to take a look at the top-performing artists and explore the narratives that help explain their dominance. In 2025, the artists who established themselves as top performers on the year-end charts didn’t rely on releases alone; they built experiential ecosystems around their projects. For Benson Boone and NBA YoungBoy, viral festival performances and large-scale tours transformed successful projects into immersive universes...

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