2024 Rose Bowl was the most-watched college football semifinal game of all time

With Alabama and Michigan, two of the biggest brands in college football, facing off in Pasadena and a spot in the national championship on the line, huge television ratings were anticipated. But the numbers on the Rose Bowl ended up being even bigger than initially anticipated. ESPN pulled in a monstrous 27.2 million viewers during the broadcast, eventually peaking at 32.8 million. This made it the largest college football audience since the 2018 national championship, the top non-NFL sporting event on TV since 2018, and a top-10 cable viewership in history. The 32.8 million peak is the highe