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21 hours ago

Why your kid is obsessed with squishy toys

This story originally appeared in Kids Today, Vox’s newsletter about kids, for everyone. Sign up here for future editions. The NeeDoh Nice Cube is a lump of soft plastic a little over 2 inches tall. It comes in blue, pink, or purple, and retails for $5.99. When you squeeze it, it produces a pleasing, squishy sensation, subtly relieving the stress of the day and replacing it with a sense of calm and peace. At least, I have to assume it does. The Nice Cube — and other NeeDoh variants, like globs, donuts, and kittens — are so popular that it’s become nearly impossible to get your hands...