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Why so many “millennial” brands are dying

Lauren Sherman, the editor at Puck who broke the Everlane-Shein deal, tells the Today, Explained podcast that Everlane has a low chance of making a comoeback. | Smith Collection/Gado/Getty Images It was the sale heard around the millennial world: Eco-conscious Everlane was being acquired by fast-fashion kingpin Shein. After a few tumultuous years, Everlane, an apparel brand loved largely by millennials looking for sustainable basics, reportedly went for the price of $100 million. When news broke last month, segments of the internet were up in arms. How could a brand built on radical...