Why nonalcoholic wine is so expensive

The nonalcoholic beverage industry has exploded from once-a-year “Dry January” experiments to one of the fastest-growing categories in food and beverage, largely driven by younger consumers who are drinking less but still wanting the rituals and community of socializing. US sales of nonalcoholic beer, wine, and spirits have grown over 20 percent year over year, and analysts project that the no-alcohol market will grow by over $4 billion by 2028. With the wine world experiencing one of its biggest downturns in decades, small businesses and food scientists are turning to nonalcoholic w...

4 hours ago  •  On HALO