The way young shoppers find, judge and buy clothes is being rebuilt in real time. For many Gen Z shoppers, fashion discovery doesn’t start on a retailer’s search bar anymore. It starts on a phone, inside a video, next to a creator who is already wearing the thing. Shoppable livestreams sit at the center of that shift. They fuse social discovery, entertainment and shopping into a single feed. The result feels less like ecommerce and more like a group hangout with a shopping cart attached. How Gen Z Fashion Discovery Moved Onto Social Feeds You don’t always have to type produ...