A $3 Trader Joe’s tote bag listed for hundreds on resale sites. A bear-shaped coffee cup sold out within hours. Tiny hardware-store buckets attracting attention from collectors. For small retailers and marketing teams, these viral moments aren’t just curiosities. They’re examples of how scarcity, social media and consumer excitement can turn everyday products into must-have items. The playbook mixes limited availability, social media buzz and a willingness to let the product release itself become the event. How Did Trader Joe’s Tote Bags Become Viral Collectibles? Trader Jo...