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1 week ago

Toyota hit with lawsuit alleging it secretly tracked drivers after they rejected website tracking cookies

Toyota is the latest company facing a lawsuit over its website's use of online tracking technology — aka cookies — highlighting a growing legal risk for businesses that rely on digital advertising and consumer data.A proposed class action filed Wednesday in Los Angeles County Superior Court accuses the automaker of continuing to track visitors to Toyota.com even after they declined third-party cookies, allegedly violating California privacy law.Lead plaintiff Brittany Conner alleges Toyota installed tracking technology on users' devices even though they opted out through the website's cookie c...