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10 hours ago

The paradox at the heart of American meat consumption

Key takeaways Many people live with an uncomfortable contradiction: They like animals and don’t want to see them harmed, yet they also enjoy eating meat, milk, and eggs. Psychology researchers call this the “meat paradox, ” and have found that people deploy a range of creative strategies to try to resolve the uncomfortable cognitive dissonance it causes. The meat paradox has made it incredibly difficult to make progress on the factory farming problem, which harms hundreds of billions of animals around the globe each year. But some research-backed interventions to disar...