Penn professor says Zillow 'systematically deceives consumers' about agent connections

A University of Pennsylvania Wharton professor published a paper that claims Zillow users don’t know who they’re being connected with when they select an agent, alleging that Zillow-affiliated agents drive users to Zillow’s home mortgages. Professor Jerry Wind’s study showed only 0.3% of users understood they would not be connected with the listing agent when selecting the tabs "Contact an agent" or "Request a tour.""This study provides empirical evidence that Zillow's interface design systematically deceives consumers about a fundamental aspect of the homebuying process," the conclusion of Wi...

9 hours ago

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